Whether we stole our name from Red or Dead or it really did come to me in a dream I cannot remember. Those were hazy days of dusty trail bike rides, road trips and too many unsavored Long Island Iced teas.

What would follow seems now to have made complete sense but at no part on the journey did that feel the case. How a mountain bike magazine tumbled chaotically into a chain of independent cafes was purely at the hands of the universe, my only input; my quest to understand creativity, a reluctance for work to feel too much like work, a desire to seek out my days doing only the things I enjoy and hopefully to inspire people, bring them together and create new communities.